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Module 2: Mastering business basics

Course objectives
  • Learn the operational foundations to give you confidence in running a business
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Next start date

November 2026

    1. Understand the principles of effective financial management for startups.
    2. Understand how effective marketing strategies for new businesses work
    3. Understand how to build and maintain strong customer relationships
    4. Understand what external help is most beneficial for startups, and when
    5. How to write and update a business plan to take a business forward
    1. Complete online eligibility questionnaire
    2. Attend 1st 90 minute online training session 
    3. Attend 3 hour workshop
    4. Attend 2nd 90 minute online training session 
    1. Webinar 1: Standing out from the crowd - introduction to marketing and customer relationships.
    2. Webinar 2: Financial planning - demystifying budgeting, forecasting, tax and managing cashflow.
    1. Funding and finance: understand what funding is out there to help your business build solid foundations;
      understand how grants, commercial business finance and investment works.
    2. Plan With Confidence: how to use simple tools to create priority plans, setting operational and strategic goals.
    3. Get advice form our experts on financial, marketing of planning problems you are grappling with
    1. “Standing out from the crowd” marketing tip sheet