Module 2: Mastering business basics
Course objectives
- Strengthen the operational foundations of a new business
Next dates 2024
First Webinar
25th September
Workshop
22nd October
Second Webinar
12th November
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- Understand the principles of effective financial management for startups.
- Understand how effective marketing strategies for new businesses work
- Understand how to build and maintain strong customer relationships
- Understand what external help is most beneficial for startups, and when
- How to write and update a business plan to take a business forward
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- Complete online eligibility questionnaire
- Attend online training session x2
- Attend in-person Training Workshop. Followed by half day in-person facilitated independent working session.
- Download and use online resources
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- Webinar 1: Standing out from the crowd - introduction to marketing and customer relationships.
- Webinar 2: Financial planning - demystifying budgeting, forecasting, tax and managing cashflow.
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- Financial Management Training Session
- Plan With Confidence: introduction to Now Next Later plan (NNL): how to create a priority plan, setting operational and strategic goals.
- Marketing Strategy Breakout: Peer activity creating a marketing plan for a hypothetical product, focusing on mass and targeted marketing strategies.
- Outsourcing Round Table: Short introductions to types of skills and activity that early stage founders benefit from outsourcing, peer activity to
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- Supported NNL workshop. Supported time for participants to complete NNL, with access to expert for support
- 20 minute 1:1 problem solving with experts
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- “Standing out from the crowd” pack
- Audio guides