Module 2

1. Understand the principles of effective financial management for startups.
2. Understand how effective marketing strategies for new businesses work
3. Understand how to build and maintain strong customer relationships
4. Understand what external help is most beneficial for startups, and when
5. How to write and update a business plan to take a business forward
1. Complete online eligibility questionnaire
2. Attend online training session x2
3. Attend in-person Training Workshop. Followed by half day in-person facilitated independent working session.
4. Download and use online resources
1. Webinar 1: Standing out from the crowd - introduction to marketing and customer relationships.
2. Webinar 2: Financial planning - demystifying budgeting, forecasting, tax and managing cashflow.
1. Financial Management Training Session
2. Plan With Confidence: introduction to Now Next Later plan (NNL): how to create a priority plan, setting operational and strategic goals.
3. Marketing Strategy Breakout: Peer activity creating a marketing plan for a hypothetical product, focusing on mass and targeted marketing strategies.
4. Outsourcing Round Table: Short introductions to types of skills and activity that early stage founders benefit from outsourcing, peer activity to
1. Supported NNL workshop. Supported time for participants to complete NNL, with access to expert for support
2. 20 minute 1:1 problem solving with experts
1. “Standing out from the crowd” pack
2. Audio guides

Module 2: Mastering business basics