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Module 2: Mastering business basics

Course objectives
  • Strengthen the operational foundations of a new business
Register for Module 2
Next start date

Will return in 2026

    1. Understand the principles of effective financial management for startups.
    2. Understand how effective marketing strategies for new businesses work
    3. Understand how to build and maintain strong customer relationships
    4. Understand what external help is most beneficial for startups, and when
    5. How to write and update a business plan to take a business forward
    1. Complete online eligibility questionnaire
    2. Attend online training session x2
    3. Attend in-person Training Workshop. Followed by half day in-person facilitated independent working session.
    4. Download and use online resources
    1. Webinar 1: Standing out from the crowd - introduction to marketing and customer relationships.
    2. Webinar 2: Financial planning - demystifying budgeting, forecasting, tax and managing cashflow.
    1. Funding and finance: understand what funding is out there to help your business build solid foundations;
      understand how grants, commercial business finance and investment works.
    2. Plan With Confidence: how to use simple tools to create priority plans, setting operational and strategic goals.
    3. Get 1:1 advice form our experts on financial, marketing of planning problems you are grappling with
    1. “Standing out from the crowd” marketing support pack